kick starting troubles?

When first having heard about begging for money I was a bit unsteady about the subject. After looking up ways to crowd source and look for money I have seen many stories on how almost automatically the money came flowing in like a river from the mountain of money!
Clicking onto a new link from the Stac world site and a few more clicks I found a story that started saying it was easy at first with crowd sourcing and having that kick start. Being the kind of person that I am , I do not like reading took much into things I have not fully grasped yet so I read on.
When reading through this article/site I found there are probably thousands of kick starters that get dropped and don't raise enough money. After realizing that, that only reveals that the people who are truly passionate and work the right work succeed in this form of advertisement.
http://www.indiewire.com/article/has_kickstarter_reached_its_goal_of_changing_the_way_movies_are_made


http://www.indiewire.com/article/top-10-most-creative-celebrity-kickstarter-backer-rewards-from-golfing-with-tom-sizemore-to-wearing-spike-lees-old-sneakers
Of course we aren't world wide to the point where wearing our old sneakers would be a decent prize to win after donating money but the site gives an idea of how we can possibly use our "talents" for advertisements. It is hard to explain through text because I cannot think of the words correctly at the moment. I don't particularly mean that we should "sell" ourselves but yes in a sense. Using the public's gossip to our advantage and promote "prizes" for the general public who donated.

http://blogs.indiewire.com/tedhope/guest_post_jennifer_fox_the_next_14_things_i_learned_from_our_six-figure_ki#
This link showed me that with our starting point with funds we should always try to keep in contact with our public. Constantly updating them about our improvements or set backs (but not to the point where it would be those annoying pop-ups or junk mail that crowd). Everything should be edited and re edited in case of mistakes, with mistakes we will no be taken seriously.